Basic Attention Token, abbreviated as BAT, serves as the driving force behind a novel blockchain-based digital advertising platform. This platform is meticulously designed to equitably compensate users for their attention while ensuring advertisers achieve improved returns on their ad investments.
To delve deeper into this initiative, explore our detailed exploration of Basic Attention Token.
Operated through the Brave Browser, users can engage with privacy-centric advertisements and, in return, receive BAT rewards. Simultaneously, advertisers gain the ability to present targeted ads, amplifying engagement while mitigating losses caused by ad fraud and misuse.
Within this advertising ecosystem, BAT serves as the fundamental unit of reward, exchanged among advertisers, publishers, and users. Advertisers execute their campaigns by paying in BAT tokens. Out of this allocation, a fraction goes to advertisers, while 70% is directed to users. By eliminating intermediaries that typically inflate advertising costs, the system aims to enhance cost-efficiency.
Launched in 2017 through one of the swiftest sell-out initial coin offerings (ICOs) in history, the platform amassed $35 million in under a minute. Since then, it has progressively introduced its attention-based advertising experience worldwide via the Brave
Rewards program. As of November 2020, the most active advertising campaigns were observed in the United States, the United Kingdom, and Canada.
